23 April 2013

Chicago: Connecting Transit to Suburban Employment Centers

Pace Shuttle Bug
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The shuttle bug program provides services in the northeast counties of Illinois. The program is a public private partnership with companies that have job centers in suburban areas. It fills the gap between metro area services and provides a reasonable option for alternative to auto travel.


Metra Commuter Rail
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Operates on Amtrak and freight rail lines and reaches over 60 miles outside Chicago and all routes end in the city center


Things to consider

  • Viable routes/connections to other transit services
  • Commute type-reverse, suburb to suburb, traditional
  • Work schedule


Startup Funding Sources


  • Congestion Mitigation Air Quality (CMAQ)
  • EPA
    • 80% grant requiring 20% local match
    • 2 year term
  • Job Access Reverse Commute (JARC)
  • Competitive grant program under SAFETEA-LU


Cost Allocation to Employers


  • Develop a fair, reasonable cost allocation formula
  • Need to know corporate and public agency budget cycles to plan for funding approvals for new start up and/or annual shuttle service


Retention Criteria


  • Relevance of route
    • Steady growth of ridership
  • Funding Assured
    • Company renews commitment of financial support
  • Performance standards


Service Sustainability


  • Service changes
  • Route/schedule changes
  • Service contractions
    • Transit funding crisis
    • Closed routes


Marketing


  • On site
  • Site specific
    • Incorporate marketing into office fairs or service days (ie health and benefits fairs in for fall enrollment or earth day in spring
  • Introduce bring-a-buddy rider days to introduce potential new riders to transit


Benefits


For riders:

  • Free shuttle because employers pay shuttle assessment
  • Reduces travel costs
For planning:

  • Achieving long range planning goals
Transit agencies:

  • Increases ridership
  • Not just for commuting to work but for other activities and weekend plans
  • Return on investment


Challenges


Employers:

  • Economic conditions
    • Shuttle ridership varies
    • Employers are very cost conscious
    • Employers may cut or add jobs depending on the economy
Agencies:

  • Network issues
    • Constraints in offering earlier morning outbound trains
    • Potential duplication/parallel service
  • Decentralization of jobs
  • Suburban density issues
  • Suburban land use issues
    • Large setbacks
    • Lack or limited pedestrian infrastructure

Source: APA National Conference Session

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